How to Tell Your Brand Story Through Space
7 Principles for Creating a Visually Aligned Brand Environment
Your customers experience your brand long before they read your website, engage on social, or even speak to your team. This is why brand storytelling through space is so important for physical spaces.
Whether in person or through images, they feel it. In the texture of the walls, the tones of the palette, and the quiet visual cues layered throughout your space. The core elements of spatial storytelling.
At Anther, I believe that dried floral styling isn’t just décor—it’s a subtle form of brand storytelling. A beautiful way of conveying your brand narrative, as well as improving brand loyalty.
What is spatial storytelling?
Here’s how to begin crafting yours.
Key Takeaways
Your space is a storytelling tool. Every visual element—colour, texture, placement—sends a message about your brand.
Mood matters. Define the feeling you want your space to evoke (e.g. calm, creative, grounded) and let it guide your styling choices.
Floral styling creates atmosphere. Subtle, intentional floral design adds softness, flow, and emotional resonance to commercial interiors.
Texture and placement are everything. Layered dried botanicals and well-placed arrangements can shape the way customers move, feel, and connect.
Less is more. The most powerful spaces are often the quietest. Use florals to whisper your story—not shout it.
Need help getting started? Download the free Brand Story Decor Guide or book a consultation to explore your space with fresh eyes.
Contents
Define the mood
Using colour
Texture in storytelling
Placement for messaging
Don’t overdo it
Auditing your current space
Benefits of floral styling
Define the Mood You Want to Evoke
Every brand carries an emotional signature. Is yours calm and minimal? Playful and bold? Grounded and organic?
Your commercial interior branding should reflect the mood you want your audience to feel the moment they step in. Your visual brand expression, the essence of spatial storytelling.
Here are a few examples:
Serenity in a Beauty Salon. Think soft, neutral tones, diffused light, and airy floral textures. Elements like bleached ruscus or cloud-like hydrangeas work beautifully for this. A floral arrangement here should feel calming, clean, and elevated. Mirroring a sense of inner peace and stillness.
Warmth in a Boutique Retail Space. Use muted terracottas, warm mustards and dried grasses. This well create a tactile, earthy vibe that reflects the warmth of the Mediterranean. Suiting brands that want to evoke grounded hospitality or a handcrafted, story-rich experience.
Creativity in a Design Studio or Co-Working Space. Introduce sculptural or asymmetrical florals using unusual textures. Things like seed pods, bleached palms or statement branches. help to create an inspiring mood. Original, and just a little unexpected!
Luxury in a High-End Salon or Hospitality Venue. Deep, moody tones like olive, plum and charcoal paired with layered florals create a rich, cocooning atmosphere. Or go bold and choose a large display of one floral element for understated impact. Think timeless elegance with artistic edge.
Floral Styling Tip: Once you define your brand's mood, choose dried flowers that mirror that energy. Achieved through palette, shape, texture and placement to bring the narrative to life!
This mood should shape your physical space. When colour, form and atmosphere align, your message becomes clear. That’s the power of visual storytelling and story-driven spaces.
Vibrant and fun preserved floral centrepiece highlighting a painting on a neutral, textured wall.
2. Use Colour Intentionally
Interior branding ideas should always stem from colour. Colours influence perception more than you might realise. Whether you're in the creative sector, retail, or hospitality spaces. The colour guide below will ensure your decor reflects the vibe you want your customers to feel.
Soft neutrals suggest calm, mindfulness, and refinement
Warm ochres and clays evoke welcome, tactility, and nostalgia
Deep greens and plums bring depth, luxury, and thoughtfulness
Bright colours and pastels encourage thought and creativity
Your floral brand styling should echo these tones. Visually tying your space to your brand identity. Getting it wrong can give your clients and customers mixed messages. Confused subconscious = a possible non-returning visitor!
3. Let Texture Tell the Deeper Story
Texture invites your audience to feel, not just look. Take them on a journey of exploration and discovery with the use of interactive elements.
Always add depth and sensory interest. Layer dried and preserved elements with a raw, organic feel. Grasses and seed pods like poppy and hibiscus work particularly well. As well as papery palms or sculptural stems like honesty and birch branches.
For a recent design and installation I did at The Studio Wirksworth, tonal dried florals and leafy textures added softness and stillness. Now, it is a creative space that anchors the energy of the room without ever shouting for attention. Ensuring Susie’s sales and creative space is aligned with her narrative and Derbyshire Dales surroundings.
4. Placement Is Messaging
Where you place florals matters just as much as what you use. Spatial storytelling combines the aesthetics of a space with engagement in different physical environments.
A suspended floral cloud in a reception space = a curated first impression
A dried arrangement near a product display = pause and curiosity
A single stem in a private room = softness, intention, ritual
A natural display in a window = subtle lure to see what's inside
Every placement is a cue for how people move, feel, and engage in your space. Think about the focal points in the room, where you would like to draw attention to. More importantly, how you would like them to naturally move through the space. Can you use florals in design to subtly reinforce how they take their journey?
5. Let It Whisper, Not Shout
Floral styling works best when the design feels like part of the space—not something added to it.
You don’t need oversized installations or bright colour clashes. You need cohesion, clarity, and a visual language. Reflecting your values with subtlety; enhancing, not overpowering. Let the florals whisper your story.
Jess, owner creator of Anther working on a hanging display of dried grasses
6. How to Audit Your Current Space
Not sure how to showcase your brand through storytelling? All spaces are different, but if you need a little help finding your narrative, this guide below will help set you off in the right direction. Experiences for multiple senses is the goal here!
Quick Checklist:
Does the colour palette match your brand identity?
How is the layout? Are there areas that feel visually empty or unintentional?
Is the mood of the space consistent with your customer experience?
Do you have focal points that create pause and presence? A chance for emotional engagement?
Is there anything in your space that no longer serves the story?
Are your core products or services highlighted in your store or showroom?
Tip: Walk through your space as if you're a first-time visitor—what do you feel? That feeling is your brand speaking. Your brand storytelling.
7. What Floral Styling Can Achieve (Beyond Aesthetics)
Floral styling can help you:
Increase dwell time. Creating areas where customers linger longer using interactive experiences
Elevate perceived value. Well-designed spaces = premium experiences
Create moments for content – stylised corners and floral features encourage sharing. Works perfectly in combination with signage!
Align your team and brand – working in a space that reflects your values boosts consistency and pride. Helping to collate all your marketing efforts into one cohesive narrative
Start With the Free Brand Story Decor Guide
Ready to prioritise your brand’s spatial storytelling?
Shape a more meaningful environment with colour, texture, placement and floral styling. Download the free guide to learn how!
👉 Download the Brand Story Decor Guide
Want a second pair of eyes on your space?
I specialise in dried flower decor for business 👉 Book a 1:1 floral design consultation
